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The Business: Ancoris Ltd
Ancoris is an award-winning cloud solutions provider delivering consulting, deployment, development and support services for innovative cost effective cloud projects. As a Google Apps Premier Enterprise Partner Ancoris deploys messaging, collaboration and unified communication solutions. With 28 employees Ancoris has achieved year-on-year growth of over 45% in recent years.
Although Ancoris is a well established business, as a consequence of the recent recession it had to change its business model to take full advantage of emerging cloud computing opportunities. As a result these changes the business found itself behaving more like a fast growth new start up than a mature business. With a new product, new markets and new customers, the leadership team committed completely to a new business model. Change brought with it considerable challenges; a business acquisition meant an additional director joined the two existing directors and a new financial director was also appointed.
The Ancoris management team attended the Berkshire Business Accelerator delivered by VitalSix in partnership with Henley Business School, and this allied to some business coaching and guidance to keep plans on track, has enabled the team to deal with the change and has created a new focused and clear business strategy that is delivering results.
The top team at Ancoris regularly reviews its operations using the tools and frameworks introduced by VitalSix. A common language amongst the team when discussing its strategic direction speeds up decision making.
Quote: David McLeman | Managing Director
“The Berkshire Business Accelerator gave us a great opportunity to refine and articulate future business strategy. The timing was perfect; we were already starting to plan for our new financial year. We took away some really useful tools to hone business strategy, and align our markets and propositions. The Product Market Matrix was the key framework we rolled out to our sales team to clarify our plans. It’s given them a much stronger sense of ownership and a better alignment between our business strategy and our tactical sales engagements.”