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Uncovering the true value of your IP and other intangible assets

Speaker: Jackie Maguire FirmAdvantage

Intangible assets now account for up to 80% of the value of a modern day business.  Understanding and protecting that value is therefore of vital importance to business owners and new product developers.  Jackie will explain which intangible assets, including those which provide legal rights, are key to all growing businesses and how they can be safeguarded.


Speaker Biog: Jackie is a business architect and an independent consultant.  She has developed a full range of technical, legal and commercial services that help businesses to manage and drive innovation, establish commercial IP management, choose the appropriate business model, and put appropriate contracts in place to value and monetise their assets.

Jackie is a physicist and chartered engineer by background. She has taken new services to market, launched businesses and been responsible for the design and management of several multimillion-pound collaborative government-industry technology transfer programmes.

She uses her director-level experience in operations, P&L management, marketing and business development, together with over 25 years’ technology transfer, commercialisation and consultancy experience, to advise clients on how to realise value from their investments and other intangible assets, manage business performance and mitigate risk.

Jackie works with a range of board room clients from start-up to multinational organisations,  developing and implementing the strategies that allow businesses to grow sustainably, to carry out research programmes and commercial assessments.  She is also an enthusiastic trainer and coach, designing and running IP workshops, IP clinics and providing one-to-one advice.

Recent assignments include working with companies in the full range of engineering, chemicals, clean technology (environment and energy), communications (ICT), materials and transport sectors.  Her special materials and environmental interests have led her to follow recent developments in IP relating to 3-D printing, clean technology healthcare and wearable technologies.  She has been appointed as an expert on the European Commission’s Expert Group on IP Valuation and authored its report published in 2013.  She has also served on numerous Government and professional body committees including those led by UKIPO, UKTI, and CIPA and has taken part in UK trade missions.

She has recently consulted for companies on sites in Japan, USA, Sri Lanka, Thailand Malaysia and UK, led a programme with master classes for SMEs in the Highlands and Islands, presented at International Business Congresses in Chicago, Boston, San Francisco and Portugal, and presented masterclasses and workshops for the World Intellectual Property Office CASS Business School and Growth Accelerator programmes.

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